When selling the sizzle, emphasize your business strengths.
Every successful business has its niche (a place, employment, status, or activity for which a person or thing is best fit). Marketing materials are carefully written to emphasize a business’s strengths and their competitor’s weaknesses. Selling the sizzle for your products or service is an important part of that marketing strategy.
Some examples
A great example that comes to mind was one brand of typesetter which was capable of producing point sizes in tenths of an inch (unique to that brand). Why was that important? When it came time to upgrade or add typesetters, to match existing type, they had to go with that brand, ruling the competition out.
Another was capable of zooming horizontally independent of vertical, in one percent increments (great for Rx labels). When the time came to upgrade, or renew leases, thousands of existing documents had been produced using their unique parameters. Again, to maintain uniformity, all new bids had to confirm to those same standards – effectively locking that client into their brand.
In document imaging, one brand of copier might be able to produce banner advertisements. Another direct print PDF documents without opening them first. These were marketed to firms that best matched these technical specifications.
My point? There is a niche unique to your industry. Have you identified your niche, and are you marketing what makes your products and services unique?
Your niche doesn’t have to be technical in nature
A niche could be how fast you deliver, the quality of your work, the level of support you provide, your pre-sales advertising venues, and any number of other things – anything that sets you apart from your competition. In web hosting, most niches relate to more bang for the buck – in terms of bandwidth, RAM, disk space, add-ons and so forth.
Branding
In terms of mass appeal, branding is paramount. Here again, an integral piece of branding is your niche. I can think of a few web hosting providers who own their niche, not financially, but in the mindset of prospects, just as Kleenex and Xerox own their niche.
If I were to ask someone if they’ve heard of your company, would they be like, “Yeah, they’re highly recommended,” or “Never heard of them.” Getting from Point ‘Unknown” to Point “Highly Recommended” requires more than competing with similar packages, which I see a lot of online.
How do you compare to your competition?
When prospects compare your website against all the other sites they’ve just visited, is there anything that definitively sets you apart (in a good way)?
From time to time on various web hosting forums, members are asked to review new or revised sites, and it’s amazing how many of them are simply customized templates that look very much like every other web hosting website out there.
What happens then is that your visitors are reduced to price shopping, and boy, that’s a hard way to sell anything long term, at least in the hosting industry.
We understand the need to price shop, but what buyers really want are solutions and not headaches. It’s always better to sell the sizzle rather than just the steak. What’s your sizzle?
BROUGHT TO YOU BY PROLIMEHOST
We’ve been in the web hosting industry for over a decade, helping hundreds of clients succeed in what they do best and that’s running their business. We specialize in Virtual Private Servers (VPS) and dedicated servers, with data centers in Los Angeles, Denver & Singapore.
VPS SERVICES: LIGHTNING FAST SSD VIRTUAL SERVERS
Our Virtual Private Servers all feature high performance Xeon processors and SSD storage in a RAID10 configuration to optimize your server’s performance, which dramatically enhances visitor experiences on your site.
That speed is backed by unparalleled 24/7 support, featuring both outstanding response AND resolution times to maximize your uptime.
Now is the time to join the ProlimeHost virtual private server revolution.
DEDICATED SERVERS: BACKED BY A 99.9% SLA NETWORK UPTIME GUARANTEE
We only use enterprise-class hardware in our dedicated servers and offer a four (4) hour hardware replacement. Throw in IPMI for remote management, support for public and private networks, free operating system (OS) re-installs, and SATA, SAS & SSD (including NVMe) storage. Call 1-877-477-9454 or contact us. For everything from gaming servers to cheap dedicated servers, we’re here to help.
ASIA OPTIMIZED SERVERS: IMPROVING CONNECTION SPEED AND QUALITY
Procuring an Asia optimized server improves the connection speed and quality between the server and the users in Asia or China. This can reduce latency, packet loss, jitter, and bandwidth issues that can affect the performance and reliability of the server and the applications hosted on it. For more information, please call 1-877-477-9454 or contact us
ProlimeHost specializes in dedicated servers, with data centers in Los Angeles, Utah and Denver. Call +1 877 477 9454 or email us at Sales@ProlimeHost.com. We’re here to help.
- Dedicated servers versus cloud computing - November 14, 2024
- Renting a dedicated server vs colocating - November 13, 2024
- Advantages of a Dedicated Server vs Shared or VPS Services - November 12, 2024
