With the season of holidays upon us, it is highly likely that your potential customers will get immersed in the euphoria-induced shopping spree. However, whether or not they actually decide to buy from you depends on what you have to offer. Still, even the best offer out there is pretty pointless if no one can reach it, to begin with. Therefore, doing some SEO in order to prepay for the holidays may be the right call for you. Here are several tips that could help you out.
Boosting your visibility
According to numerous surveys, the top two activities people do online is accessing their email and searching for things on Google. Now, according to another survey, about 33 percent of all searches end on the No. 1 result, while 95 percent of them end on Page 1. Of course, this doesn’t mean that getting that No. 1 result will make or break your business but fall lower than the first page can seriously harm your e-commerce efforts.
This is especially important due to the fact that 66 percent of all distinct searches end with a single click, while only 21 percent of all searchers click on more than a single result. In other words, if you want your business to have a shot, you need to have a prominent place on search engines.
Titles and descriptions
In the previous section, we went to length to discuss how these searches usually end with a minimal number of searches. However, what makes people decide what link to click on? Usually, this all comes down to the title and the description. With titles, using numbers is always a good practice. Going with odd numbers, like 5 or 7 is a practice that has a much greater subconscious appeal than the use of even numbers like 4 or 6. Needless to say, top 10 lists are an evergreen. Finally, using a rarely used number like 13 or 27 can also be a great method of grabbing people’s attention.
As for the description, you need to find a way to catch the essence of your content in as few words as possible. Preferably, this needs to be done in a single sentence. On the other hand, making your description too… well… descriptive can mean that there’s no need for a random person to even click on the link. In other words, coming up with a great description can be a double-edged sword.
Consider link building
In the holiday season, most of your niche competitors will come up with content and offers of their own and one of the ways to stand out in this myriad of voices is through link building. Even though it is true that link building can be done in-house, it usually takes too much time and resources. According to link building experts behind SEO Resellers, the outreach and content writing are both just small parts of the process.
In order for your link building campaign to appear truly organic, you need someone skilled in this industry to ensure that the placement of your links is a natural part of the content created. Needless to say, this is indeed a lot of work, which is why it is better to outsource it and read the occasional report than to have to micro-manage this exhausting process on your own.
Holiday keywords
Another thing worth mentioning is the fact that holiday season has its own season-specific keywords, which somewhat different from one niche to another. Luckily, with the use of a basic tool such as Google AdWords, you can easily do this research. After this, all you need to do is pick a couple of these words that fit your needs the best and focus most of your marketing efforts on them.
Offer something new
At the end of the day, one of the things that the holidays are best known for are – the amazing discounts, limited time offers and loyalty programs. Needless to say, you simply cannot afford to miss out on this amazing opportunity. As for the way in which this helps your SEO efforts, you get an opportunity to do a special SEO campaign for your gift cards and giveaways and in this way diversify your digital marketing outreach a bit.
With these five simple steps, you can easily give your SEO a facelift for the holiday seasons. Now, whether you are in the retail industry or run a blog for a living, the holidays are the absolute pinnacle of the season, seeing as how people have more time, more money for spending and are highly susceptible to Christmas euphoria. Still, this doesn’t mean that your work will be an easy one. Like everything else in life, using this amazing opportunity will take a lot of work and ingenuity. On the other hand, running a successful website was never supposed to be easy in the first place.
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